Public relations evaluation in sport: Views from the field

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2009
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Authors
Stoldt, G. Clayton, 1962-
Miller, Lori K.
Vermillion, Mark C.
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Stoldt, G.C., Miller, L.K., & Vermillion, M.C. (2009). Public relations evaluation in sport: Views from the field. International Journal of Sport Communication, vol. 2:no. 2:pp, 223-239

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https://doi.org/10.1123/ijsc.2.2.223
 https://soar.wichita.edu/handle/10057/18778
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Sport Mgmt Research Publications