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dc.contributor.authorPlested, Valerie A.
dc.date.accessioned2008-12-18T03:18:19Z
dc.date.available2008-12-18T03:18:19Z
dc.date.issued1998
dc.identifier.citationPlested, Valerie A. (1998). A joking matter: sociolinguistics at work within Southwest Airlines. -- Lambda Alpha Journal, v.28, p.10-15.en
dc.identifier.issn0047-3928
dc.identifier.urihttp://hdl.handle.net/10057/1867
dc.description.abstractThe purpose of this project is to detennine how the clients of Southwest Airlines react to its use of language, how it functions to create an atmosphere ofcommunity or friendliness with the airline, and explore the implications of the ritual state engendered. For the purposes ofthis paper, a joke may be defined as by Random House (1993, p.1033) as "something said or done to provoke laughter or cause amusement, as a witticism, a short and amusing anecdote, or a prankish act" with the qualification that additional humor is implied through the irreverence atypical for the environment in which it occurs. The incongruity between the humor and the setting is important, because it is at this juncture that they meet where Southwest Airlines succeeds in generating a different operating environment.en
dc.format.extent47504 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish (United States)en
dc.language.isoen_USen
dc.publisherWichita State University. Dept. of Anthropologyen
dc.relation.ispartofseriesLAJen
dc.relation.ispartofseriesv.28en
dc.subjectSouthwest airlinesen
dc.subjectSociolinguisticsen
dc.subjectFlyingen
dc.subjectJokesen
dc.subjectHumoren
dc.subjectTravel experienceen
dc.titleA joking matter: sociolinguistics at work within Southwest Airlinesen
dc.typeArticleen


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