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dc.contributor.authorStoldt, G. Clayton, 1962-
dc.contributor.authorSmetana, G.K.
dc.contributor.authorMiller, Lori K.
dc.date.accessioned2020-07-06T14:52:19Z
dc.date.available2020-07-06T14:52:19Z
dc.date.issued2000
dc.identifier.citationStoldt, G.C., Smetana, G.K., & Miller, L.K. (2000). Changes in USA Today's sports coverage patterns during the NBA lockout: Implications for sport managers. Sport Marketing Quarterly, 9 (3), 124-130en_US
dc.identifier.issn1061-6934
dc.identifier.urihttps://soar.wichita.edu/handle/10057/18582
dc.descriptionPosted with the publisher's permission.en_US
dc.description.abstractThe 1998 National Basketball Association (NBA) lockout affected numerous mass media outlets that normally devote print space or broadcast time to NBA game coverage. This study considered one mass media outlet, USA Today, and examined how its sports coverage patterns changed between a given week one year prior to the NBA lockout and a congruent week during the NBA lockout.en_US
dc.language.isoen_USen_US
dc.publisherFitness Information Technologyen_US
dc.relation.ispartofseriesSport Marketing Quarterly;v.9 no.3
dc.subjectMass media -- Sport coverageen_US
dc.subjectNational Basketball Associationen_US
dc.subjectSport journalismen_US
dc.subjectNBA lockouten_US
dc.titleChanges in USA Today's sports coverage patterns during the NBA lockout: Implications for sport managersen_US
dc.typeArticleen_US
dc.rights.holderCopyright by Fitness Information Technology, 2000en_US


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