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dc.contributor.authorStoldt, G. Clayton, 1962-
dc.contributor.authorVermillion, Mark C.
dc.date.accessioned2020-06-14T18:18:53Z
dc.date.available2020-06-14T18:18:53Z
dc.date.issued2013
dc.identifier.citationStoldt, G. Clayton, 1962-; Vermillion, Mark C. 2013.The organizational roles of college athletics communicators: Relationship to the usage and perceptions of social media. International Journal of Sport Communication, vol. 6:iss. 2:pp 185–202en_US
dc.identifier.issn1936-3915
dc.identifier.issn1936-3907 online
dc.identifier.urihttps://doi.org/10.1123/ijsc.6.2.185
dc.identifier.urihttps://soar.wichita.edu/handle/10057/17786
dc.descriptionClick on the DOI link to access this article (may not be free)en_US
dc.description.abstractEmploying an organizational public relations (PR) roles typology, this study addressed differences in the professional use and perceptions of social media based on the primary PR roles of college athletics communicators. Data were gathered via an online survey of members of the College Sports Information Directors of America (N = 518). Results indicated that those in management roles spent significantly more time working with blogs and social media than technicians did. Managers and technicians also differed significantly in several ways regarding their perceptions of the impact of social media and their relationship with traditional mainstream media. The findings contribute to an understanding of how PR roles have evolved in the era of social media, as well as role-related dynamics specific to social media in college sport PR.
dc.language.isoen_USen_US
dc.publisherHuman Kineticsen_US
dc.relation.ispartofseriesInternational Journal of Sport Communication;v.6 no.2
dc.subjectPublic relationsen_US
dc.subjectComunicationen_US
dc.subjectSporten_US
dc.titleThe organizational roles of college athletics communicators: Relationship to the usage and perceptions of social mediaen_US
dc.typeArticleen_US


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