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    Sport Public Relations Class Project: Alumni Society Revitalization

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    Stoldt-Calder article (1.357Mb)
    Date
    2020
    Author
    Stoldt, G. Clayton, 1962-
    Calder, Courtney
    Metadata
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    Citation
    Stoldt, G.C., & Calder, C. (2020, May 27-30). Sport Public Relations Class Project: Alumni Society Revitalization [Teaching & Learning Fair]. North American Society for Sport Management, San Diego, CA.
    Abstract
    Students in a graduate sport public relations class were assigned a project that enabled them to learn about donor relations and the campaign planning process. The project called for students to revitalize the sport management programs’ alumni society. Specifically, students conducted research, identified key issues facing the alumni society and developed communication strategies and tactics that positioned the organization for advancement. Some portions of this project were conducted on a class-wide basis, others in smaller groups. The project resulted in changes to the alumni society’s structure and activity, as well as the creation of campaign content.
    Description
    This material was accepted for presentation at the NASSM 2020 Conference in San Diego. As a result of the COVID-19 crisis, the conference was changed to online only.
    URI
    https://soar.wichita.edu/handle/10057/17487
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