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dc.contributor.authorRappaport, A.
dc.contributor.authorHackett, D. W.
dc.date.accessioned2020-04-20T14:28:33Z
dc.date.available2020-04-20T14:28:33Z
dc.date.issued1977
dc.identifier.citationRappaport, A., Hackett, D. W. (1977). A Discriminant Analysis of Perceptions of Women in a Tenured Business Role. Multivariate Experimental Clinical Research, 3(2), 75-82.
dc.identifier.issn0147-3964
dc.identifier.urihttps://soar.wichita.edu/handle/10057/17418
dc.description.abstractThis study explores the effect of long term holding on stereotypes which are believed to block the advancement of women into male dominated work areas. A mail questionnaire survey produced seven-point semantic differential scale data from 60 male and 51 female respondents in Real Estate sales. Stepwise discriminant analysis was applied to perceptions of salesmen by male and female respondents and perceptions of saleswomen by male and female respondents. No significant differences in perceptions of salesmen by both groups were found. When compared with female respondents, male respondents perceived saleswomen as: a) more emotional, b) more apprehensive, c) having weaker sales technique, and d) more reserved.
dc.language.isoen_US
dc.publisherWichita State University, Department of Psychology
dc.relation.ispartofseriesMultivariate Experimental Clinical Research
dc.relation.ispartofseriesv.3 no.2
dc.subjectPsychology
dc.subjectPerception
dc.titleA discriminant analysis of perceptions of women in a tenured business role
dc.typeArticle


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