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dc.contributor.authorChyi, Hsiang Iris
dc.contributor.authorLee, Angela M.
dc.contributor.authorTennant, James Ian
dc.identifier.citationHsiang Iris Chyi, Angela M. Lee & J. Ian Tennant (2019) News across the great wall: Asian news organisations’ web strategies for the China market, Journal of Media Business Studiesen_US
dc.descriptionClick on the DOI link to access the article (may not be free).en_US
dc.description.abstractAsians comprise more than half of the world’s online population, and China has long surpassed the U.S. as the biggest Internet market in the world. Through a series of in-depth interviews with senior managers at five prominent Asian news organisations–Lianhe Zaobao (Singapore), China Times (Taiwan), United Daily News (Taiwan), Phoenix TV (Hong Kong), and Chosun Ilbo (Korea), this comparative case study explores how these organisations engage Internet users in mainland China via their Chinese-language Web sites. The findings reveal how leading Asian news brands approach transnational news management through different operating models. Of particular interest are their content, marketing, and revenue strategies, political, economic, and cultural barriers to entry, and the extent Chinese Internet users constitute a strategic focus. Theoretical and managerial implications are discussed.en_US
dc.publisherTaylor & Francisen_US
dc.relation.ispartofseriesJournal of Media Business Studies;2019
dc.subjectDigital journalismen_US
dc.subjectElite interviewsen_US
dc.subjectNews mediaen_US
dc.subjectTransnational media managementen_US
dc.titleNews across the great wall: Asian news organisations’ web strategies for the China marketen_US
dc.rights.holder© 2019 Taylor & Francisen_US

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