Browsing Marketing & Entrepreneurship by Subject "Consumer-to-consumer influence"

Now showing items 1-1 of 1

    • The nature of vicarious embarrassment 

      Ziegler, Alexander H.; Allen, Alexis M.; Peloza, John; Norris, J. Ian (Elsevier, 2022-08-31)
      Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ...