Browsing Marketing & Entrepreneurship by Author "Martin, Charles L."

Now showing items 1-2 of 2

A quarter of a century: reflections of the first 25 years of the Journal of Services Marketing

Martin, Charles L. (EMERALD GROUP PUBLISHING LIMITED, 2012)

Purpose - This "viewpoint" article aims to chronicle the history and evolution of the Journal of Services Marketing from 1987 through 2011, from the vantage point of Professor Charles L. Martin, who served on the journal's ...
Retrospective: compatibility management: customer-to-customer relationships in service environments

Martin, Charles L. (Emerald Group Publishing Limited, 2016)

Purpose - This paper aims to revisit Martin and Pranter's (1989) Journal of Services Marketing article, "Compatibility Management [...]", and by doing so, heighten service scholars' and practitioners' awareness of the ...