Browsing Marketing & Entrepreneurship by Author "Luedtke, Jacqueline R."

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    • Airline Quality Rating 1991 

      Bowen, Brent D.; Headley, Dean E.; Luedtke, Jacqueline R. (Wichita State University, 1991-04-01)
      The concept of developing the Airline Quality Rating (AQR) originated with Dr. Brent Bowen, Director of Aviation Management, W. Frank Barton School of Business and Director of the Center for Aviation Management Research ...