Browsing Marketing & Entrepreneurship by Issue Date
Now showing items 41-54 of 54
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The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework
(Taylor & Francis, 2019-12-18)We develop a conceptual framework that examines the behavior of the solutions-oriented-firm from initial solutions generation, through the “sale” and delivery to an initial customer, and its potential dissemination to the ... -
Airline Quality Rating 2020: The 30th year reporting airline performance
(Wichita State University, 2020-05-04)The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ... -
When and how frontline service employee authenticity influences purchase intentions
(Elsevier, 2020-06)In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. ... -
Proactive value co-creation via structural ambidexterity: Customer success management and the modularization of frontline roles
(SAGE Publications, 2021-03-03)An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term ... -
Airline Quality Rating 2021: The 31th year reporting airline performance
(Wichita State University, 2021-05)The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ... -
Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability
(Elsevier, 2021-05)Saliva can be used for health monitoring with non-invasive wearable systems. Such devices, including electrochemical sensors, may provide a safe, fast, and cost-efficient way of detecting target ions. Although salivary ... -
Signaling authenticity for frontlineservice employees
(EMERALD GROUP PUBLISHING LIMITED, 2021-07-29)Purpose: Authenticity is a complex character that is valued in service contexts. Frontline service employees (FSEs), as both brand representatives and individuals who interact with clients, can signal their authenticity ... -
Beliefs to behaviors: How religiosity alters perceptions of CSR initiatives and retail selection
(SAGE Publications, 2021-10-28)The purpose of this study is to bring more clarity to the complex discussion of religiosity and its effects on consumer attitudes toward corporate social responsibility (CSR) initiatives and socially responsible shopping. ... -
Sales complexity and value appropriation: a taxonomy of sales situations
(Emerald Publishing Limited, 2021-12-27)Purpose – The increasingly complex business-to-business (B2B) sales process necessitates that sales managers strike the right balance between appropriate resource allocation, while also maintaining the profitability of the ... -
Price reactions to a rival’s market exit: evidence from the U.S. airline industry
(Routledge, 2022-02-04)While antecedents of a rival’s exit have been extensively investigated, how a rival’s exit affects the market has been barely examined. Drawing on the contestable market theory, and utilizing a rich dataset of market exits ... -
How incumbents’ response strategy impacts rivals’ market exit timing?
(Elsevier, 2022-04-01)Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ... -
Airline Quality Rating 2022: The 32nd year reporting airline performance
(Wichita State University, 2022-05)The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ... -
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
(Emerald Group Holdings Ltd., 2022-05-24)Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ... -
The nature of vicarious embarrassment
(Elsevier, 2022-08-31)Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ...