Browsing Marketing & Entrepreneurship by Title

Now showing items 54-56 of 56

The curvilinear role of trust in marketing systems: Analysis of a moderated-mediation model with hierarchical linear modeling

Manis, Kerry T.; Cockrell, Seth; Friske, Wesley (SAGE Publications Inc, 2023-05-10)

Trust has long been recognized as an important component of marketing systems. However, while macromarketing researchers argue that a lack of trust in business can impact other components of marketing systems, very few ...
The nature of vicarious embarrassment

Ziegler, Alexander H.; Allen, Alexis M.; Peloza, John; Norris, J. Ian (Elsevier, 2022-08-31)

Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ...
When and how frontline service employee authenticity influences purchase intentions

Matthews, A. Lynn; Eilert, Meike; Carlson, Les A.; Gentry, James W. (Elsevier, 2020-06)

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. ...