Browsing Marketing & Entrepreneurship by Title

Now showing items 52-54 of 54

    • Signaling authenticity for frontlineservice employees 

      Matthews, A. Lynn; Eilert, Meike (EMERALD GROUP PUBLISHING LIMITED, 2021-07-29)
      Purpose: Authenticity is a complex character that is valued in service contexts. Frontline service employees (FSEs), as both brand representatives and individuals who interact with clients, can signal their authenticity ...

    • The nature of vicarious embarrassment 

      Ziegler, Alexander H.; Allen, Alexis M.; Peloza, John; Norris, J. Ian (Elsevier, 2022-08-31)
      Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ...

    • When and how frontline service employee authenticity influences purchase intentions 

      Matthews, A. Lynn; Eilert, Meike; Carlson, Les A.; Gentry, James W. (Elsevier, 2020-06)
      In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. ...