Browsing Marketing & Entrepreneurship by Title

Now showing items 23-42 of 56

    • Airline Quality Rating 2013 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2013-04-01)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2014 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2014-04-01)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2015: The 25th year reporting airline performance 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2015-04-01)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2016: The 26th year reporting airline performance 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2016-04)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2017: The 27th year reporting airline performance  

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2017-04)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2018: The 28th year reporting airline performance  

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2018-04-09)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2019: The 29th year reporting airline performance  

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2019-04-04)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2020: The 30th year reporting airline performance 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2020-05-04)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2021: The 31th year reporting airline performance 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2021-05)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2022: The 32nd year reporting airline performance 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2022-05)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

    • Airline Quality Rating 2023: The 33nd year reporting airline performance 

      Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2023-05)
      The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current reporting, the Airline Quality ...

    • The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework 

      Plouffe, Christopher R.; Nagel, Duane M.; Bonney, Leff; Hochstein, Bryan W.; Salas, Jim (Taylor & Francis, 2019-12-18)
      We develop a conceptual framework that examines the behavior of the solutions-oriented-firm from initial solutions generation, through the “sale” and delivery to an initial customer, and its potential dissemination to the ...

    • Beliefs to behaviors: How religiosity alters perceptions of CSR initiatives and retail selection 

      Friske, Wesley; Cockrell, Seth; King, Robert Allen (SAGE Publications, 2021-10-28)
      The purpose of this study is to bring more clarity to the complex discussion of religiosity and its effects on consumer attitudes toward corporate social responsibility (CSR) initiatives and socially responsible shopping. ...

    • Clean indoor air: public demand for smoking bans 

      Claycomb, Cindy; Headley, Dean E. (EMERALD GROUP PUBLISHING LIMITED, 2013)
      Purpose - Public smoking bans are becoming more prevalent, but not without controversy. Consumer attitudes about the effectiveness of service provider imposed smoking/nonsmoking separation have changed. Arguments against ...

    • Consumer reactions to price discounts across online shopping experiences 

      Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexandre H.; Chen, Haipeng (Allan) (Elsevier, 2019-11)
      Consumers generally encounter a multitude of price discounts during a single visit to a retailers’ website, yet past research has predominantly examined price discounts in a singular manner. We examine how the influence ...

    • Consumption or prosumption? A question of resources 

      Nagel, Duane M.; Cronin, J. Joseph, Jr.; Utecht, Richard L. (Emerald Publishing Limited, 2018)
      Purpose Despite the recent growth of the do-it-yourself market, very little is known as to how or why individuals actually choose to engage in prosumption behavior. The purpose of this study is to specifically examine the ...

    • How incumbents’ response strategy impacts rivals’ market exit timing? 

      Aghaie, Sina; Javadina, Amir; Mirahmad, Hooman; Janani, Saeed (Elsevier, 2022-04-01)
      Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ...

    • Identifying the health conscious consumer 

      Kraft, Frederic B.; Goodell, PW. (Center for Management Development, John A. Walker College of Business, 1993)
      Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products ...

    • The impact of implicit self-theories and loss salience on financial risk 

      Montford, William J.; Leary, R. Bret; Nagel, Duane M. (Elsevier, 2019-06)
      The current research explores the influence of implicit self-theories on decisions involving financial risk. Building from research on self-signaling, we explore how loss salience impacts the relationship between an ...

    • Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets 

      Aghaie, Sina; Kamran-Disfani, Omid; Javadinia, Amir; Farhang, Maryam; Bhattarai, Ashok (Emerald Group Holdings Ltd., 2022-05-24)
      Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ...