The repository is currently being upgraded to DSpace 7. Temporarily, only admins can login. Submission of items and changes to existing items is prohibited until the completion of this upgrade process.
Marketing & Entrepreneurship
Click on one of the browse buttons above for a complete listing of the contents of this community, or access individual collections below.
Collections in this community
-
Airline Quality Rating Series
Statisical research reports issued annually from 1991-
Recent Submissions
-
Customer success management, customer health, and retention in B2B industries
(Elsevier B.V., 2023-09)Customer Success (CS) Management is an emerging B2B marketing strategy. The task of CS management is to increase customer retention through dedicated and ongoing proactive attention to improving the value customers realize ... -
Sympathy or shock: How transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
(Emerald Publishing, 2023-10)Purpose: Moral transgressions committed by person-brands can negatively impact consumers through the transgression's diagnosticity (severity, centrality and consistency). This paper aims to test how a transgression's ... -
How do embarrassing service disruptions impact bystanders' word-of-mouth, complaining, and avoidance? The moderating role of self-construal
(John Wiley and Sons Ltd, 2023-10)In public settings such as retail, an embarrassed consumer may be witnessed by others. Thus, vicarious embarrassment may be even more ubiquitous than embarrassment itself. However, the impact of observers' individual ... -
Credible vs. deceptive threat of market entry: Empirical evidence from the US airline industry
(Elsevier Inc., 2023-11)Defending a competitive position in established markets when faced with new entrants is a fundamental element of competitive business-to-business dynamics. Earlier studies showcase that the market entry threats posed by ... -
The curvilinear role of trust in marketing systems: Analysis of a moderated-mediation model with hierarchical linear modeling
(SAGE Publications Inc, 2023-05-10)Trust has long been recognized as an important component of marketing systems. However, while macromarketing researchers argue that a lack of trust in business can impact other components of marketing systems, very few ... -
Airline Quality Rating 2023: The 33nd year reporting airline performance
(Wichita State University, 2023-05)The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current reporting, the Airline Quality ... -
The nature of vicarious embarrassment
(Elsevier, 2022-08-31)Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ... -
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
(Emerald Group Holdings Ltd., 2022-05-24)Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ... -
Airline Quality Rating 2022: The 32nd year reporting airline performance
(Wichita State University, 2022-05)The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ... -
How incumbents’ response strategy impacts rivals’ market exit timing?
(Elsevier, 2022-04-01)Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ... -
Price reactions to a rival’s market exit: evidence from the U.S. airline industry
(Routledge, 2022-02-04)While antecedents of a rival’s exit have been extensively investigated, how a rival’s exit affects the market has been barely examined. Drawing on the contestable market theory, and utilizing a rich dataset of market exits ... -
Sales complexity and value appropriation: a taxonomy of sales situations
(Emerald Publishing Limited, 2021-12-27)Purpose – The increasingly complex business-to-business (B2B) sales process necessitates that sales managers strike the right balance between appropriate resource allocation, while also maintaining the profitability of the ... -
Beliefs to behaviors: How religiosity alters perceptions of CSR initiatives and retail selection
(SAGE Publications, 2021-10-28)The purpose of this study is to bring more clarity to the complex discussion of religiosity and its effects on consumer attitudes toward corporate social responsibility (CSR) initiatives and socially responsible shopping. ... -
Marketing for all the marbles everyday : people and events shaping the continuing evolution of marketing practice
(CIBER Publications, 2019-10-19)Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations' marketing practices and prepare readers for ... -
Signaling authenticity for frontlineservice employees
(EMERALD GROUP PUBLISHING LIMITED, 2021-07-29)Purpose: Authenticity is a complex character that is valued in service contexts. Frontline service employees (FSEs), as both brand representatives and individuals who interact with clients, can signal their authenticity ... -
Airline Quality Rating 2021: The 31th year reporting airline performance
(Wichita State University, 2021-05)The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ... -
Proactive value co-creation via structural ambidexterity: Customer success management and the modularization of frontline roles
(SAGE Publications, 2021-03-03)An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term ... -
Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability
(Elsevier, 2021-05)Saliva can be used for health monitoring with non-invasive wearable systems. Such devices, including electrochemical sensors, may provide a safe, fast, and cost-efficient way of detecting target ions. Although salivary ... -
Airline Quality Rating 2020: The 30th year reporting airline performance
(Wichita State University, 2020-05-04)The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ... -
When and how frontline service employee authenticity influences purchase intentions
(Elsevier, 2020-06)In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. ...
RSS 1.0