• The nature of vicarious embarrassment 

  Ziegler, Alexander H.; Allen, Alexis M.; Peloza, John; Norris, J. Ian (Elsevier, 2022-08-31)

  Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ...

• Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets 

  Aghaie, Sina; Kamran-Disfani, Omid; Javadinia, Amir; Farhang, Maryam; Bhattarai, Ashok (Emerald Group Holdings Ltd., 2022-05-24)

  Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ...

• Airline Quality Rating 2022: The 32nd year reporting airline performance 

  Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2022-05)

  The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

• How incumbents’ response strategy impacts rivals’ market exit timing? 

  Aghaie, Sina; Javadina, Amir; Mirahmad, Hooman; Janani, Saeed (Elsevier, 2022-04-01)

  Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ...

• Price reactions to a rival’s market exit: evidence from the U.S. airline industry 

  Aghaie, Sina; Javadinia, Amir; Cockrell, Seth (Routledge, 2022-02-04)

  While antecedents of a rival’s exit have been extensively investigated, how a rival’s exit affects the market has been barely examined. Drawing on the contestable market theory, and utilizing a rich dataset of market exits ...

• Sales complexity and value appropriation: a taxonomy of sales situations 

  Rangarajan, Deva; Hochstein, Bryan W.; Nagel, Duane M.; Lyngdoh, Teidorlang (Emerald Publishing Limited, 2021-12-27)

  Purpose – The increasingly complex business-to-business (B2B) sales process necessitates that sales managers strike the right balance between appropriate resource allocation, while also maintaining the profitability of the ...

• Beliefs to behaviors: How religiosity alters perceptions of CSR initiatives and retail selection 

  Friske, Wesley M.; Cockrell, Seth; King, Robert Allen (SAGE Publications, 2021-10-28)

  The purpose of this study is to bring more clarity to the complex discussion of religiosity and its effects on consumer attitudes toward corporate social responsibility (CSR) initiatives and socially responsible shopping. ...

• Marketing for all the marbles everyday : people and events shaping the continuing evolution of marketing practice 

  Martin, Charles L. (CIBER Publications, 2019-10-19)

  Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations' marketing practices and prepare readers for ...

• Signaling authenticity for frontlineservice employees 

  Matthews, A. Lynn; Eilert, Meike (EMERALD GROUP PUBLISHING LIMITED, 2021-07-29)

  Purpose: Authenticity is a complex character that is valued in service contexts. Frontline service employees (FSEs), as both brand representatives and individuals who interact with clients, can signal their authenticity ...

• Airline Quality Rating 2021: The 31th year reporting airline performance 

  Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2021-05)

  The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

• Proactive value co-creation via structural ambidexterity: Customer success management and the modularization of frontline roles 

  Hochstein, Bryan W.; Chaker, Nawar N.; Rangarajan, Deva; Nagel, Duane M.; Hartmann, Nathaniel N. (SAGE Publications, 2021-03-03)

  An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term ...

• Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability 

  Nagel, Duane M.; Giunipero, Larry C.; Jung, Hyeyoon; Salas, Jim; Hochstein, Bryan W. (Elsevier, 2021-05)

  Saliva can be used for health monitoring with non-invasive wearable systems. Such devices, including electrochemical sensors, may provide a safe, fast, and cost-efficient way of detecting target ions. Although salivary ...

• Airline Quality Rating 2020: The 30th year reporting airline performance 

  Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2020-05-04)

  The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

• When and how frontline service employee authenticity influences purchase intentions 

  Matthews, A. Lynn; Eilert, Meike; Carlson, Les A.; Gentry, James W. (Elsevier, 2020-06)

  In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. ...

• The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework 

  Plouffe, Christopher R.; Nagel, Duane M.; Bonney, Leff; Hochstein, Bryan W.; Salas, Jim (Taylor & Francis, 2019-12-18)

  We develop a conceptual framework that examines the behavior of the solutions-oriented-firm from initial solutions generation, through the “sale” and delivery to an initial customer, and its potential dissemination to the ...

• Airline Quality Rating 2019: The 29th year reporting airline performance  

  Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2019-04-04)

  The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

• Airline Quality Rating 2018: The 28th year reporting airline performance  

  Bowen, Brent D.; Headley, Dean E. (Wichita State University, 2018-04-09)

  The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality ...

• Consumer reactions to price discounts across online shopping experiences 

  Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexandre H.; Chen, Haipeng (Allan) (Elsevier, 2019-11)

  Consumers generally encounter a multitude of price discounts during a single visit to a retailers’ website, yet past research has predominantly examined price discounts in a singular manner. We examine how the influence ...

• The salesperson wellness lifestyle, coping with stress and the reduction of turnover 

  Kraft, Frederic B.; Maity, Devdeep; Porter, Stephen S. (Emerald Publishing, 2019-03-04)

  Purpose It is well known that job stress is major cause of salesperson job dissatisfaction and turnover. Salespeople require the resources to cope adequately with a multitude of job stressors, and the purpose of this study ...

• The impact of implicit self-theories and loss salience on financial risk 

  Montford, William J.; Leary, R. Bret; Nagel, Duane M. (Elsevier, 2019-06)

  The current research explores the influence of implicit self-theories on decisions involving financial risk. Building from research on self-signaling, we explore how loss salience impacts the relationship between an ...

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