• Login
    View Item 
    •   Shocker Open Access Repository Home
    • Business
    • Marketing & Entrepreneurship
    • M&E Research Publications
    • View Item
    •   Shocker Open Access Repository Home
    • Business
    • Marketing & Entrepreneurship
    • M&E Research Publications
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Consumer reactions to price discounts across online shopping experiences

    Date
    2019-11
    Author
    Sheehan, Daniel
    Hardesty, David M.
    Ziegler, Alexandre H.
    Chen, Haipeng (Allan)
    Metadata
    Show full item record
    Citation
    Daniel Sheehan, David M. Hardesty, Alexander H. Ziegler, Haipeng (Allan) Chen, Consumer reactions to price discounts across online shopping experiences, Journal of Retailing and Consumer Services, vol. 51, 2019, pp 129-138
    Abstract
    Consumers generally encounter a multitude of price discounts during a single visit to a retailers’ website, yet past research has predominantly examined price discounts in a singular manner. We examine how the influence of a price discount's magnitude on consumer purchase intentions evolves during an online shopping trip. In doing so, we demonstrate that a price discount's magnitude is less predictive of consumers’ purchase intentions earlier, but it becomes more predictive later, during an online shopping trip. Thus, placing shallow price discounts early in a shopping visit may enhance the effectiveness of a firm's portfolio of price discounts.
    Description
    Click on the DOI link to access the article (may not be free).
    URI
    https://doi.org/10.1016/j.jretconser.2019.06.001
    http://hdl.handle.net/10057/16417
    Collections
    • M&E Research Publications

    Browse

    All of Shocker Open Access RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsBy TypeThis CollectionBy Issue DateAuthorsTitlesSubjectsBy Type

    My Account

    LoginRegister

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    DSpace software copyright © 2002-2022  DuraSpace
    DSpace Express is a service operated by 
    Atmire NV