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dc.contributor.authorIhtiyar, Ali
dc.contributor.authorBarut, Mehmet
dc.contributor.authorIhtiyar, Hatice Gulsah
dc.date.accessioned2019-04-10T21:54:09Z
dc.date.available2019-04-10T21:54:09Z
dc.date.issued2019
dc.identifier.citationAli Ihtiyar, Mehmet Barut, Hatice Gulsah Ihtiyar, (2019) "Experiential marketing, social judgements, and customer shopping experience in emerging markets", Asia Pacific Journal of Marketing and Logistics, Vol. 31 Issue: 2, pp.499-515en_US
dc.identifier.issn1355-5855
dc.identifier.urihttps://doi.org/10.1108/APJML-02-2018-0081
dc.identifier.urihttp://hdl.handle.net/10057/16008
dc.descriptionClick on the DOI link to access the article (may not be free).en_US
dc.description.abstractPurpose: The purpose of this paper is to examine the influence of experiential marketing modules, service quality and social judgement on experiential values of young customers. The paper also investigates the effects of experiential values on customer satisfaction (CS) and post-purchasing behaviour. In addition, the paper intends to strengthen the shift in marketing paradigm and to provide insightful enhancements to the literature. Design/methodology/approach: An instrument was developed to measure how strategic experiential module (Schmitt, 1999), social judgement module (Rosenberg et al., 1968) and service quality perceptions of customers influence functional and emotional values. Primary data were gathered through surveying 402 respondents in order to diagnose young customers’ experiences in popular coffee stores in Phnom Penh, Cambodia. The constructs and their interrelationships were examined based on partial least square-structural equation modelling (PLS-SEM). Findings: The results of PLS-SEM were found to be adequate in terms of validity and reliability. The results revealed that some of experiential modules and service quality have positive stimuli on experiential values. These contributions postulate an impetus for potential exploration in numerous service settings. Originality/value: The study assesses the effect of shopping experiences of young customers on experiential values, social judgement, CS and post-purchase shopping attitudes. It is anticipated that by filling this gap, this study will assist in strengthening marketing strategies, which requires an alteration in the existing business atmosphere. The suggestions and results for future research are discussed in detail accordingly.en_US
dc.language.isoen_USen_US
dc.publisherEmerald Publishing Limiteden_US
dc.relation.ispartofseriesAsia Pacific Journal of Marketing and Logistics;2019
dc.subjectCustomer satisfactionen_US
dc.subjectShopping behaviouren_US
dc.titleExperiential marketing, social judgements, and customer shopping experience in emerging marketsen_US
dc.typeArticleen_US
dc.rights.holder© Emerald Publishing Limited 2019en_US


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