The Elliott School of Communication
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ESC Theses
Master's theses completed at the Elliott School of Communication (Fall 2005 --)
Recent Submissions
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Engaging in dialogues: The impact of comment valence and influencer-viewer interaction on the effectiveness of YouTube influencer marketing
(Routledge, 2023-01-25)YouTube is a popular social marketing platform. Marketers or advertisers can collaborate with a YouTube influencer to present marketing messages. However, negative user-generated comments may affect the effectiveness of ... -
Beauty and the bran: Kellogg’s campaign to “correct faulty elimination” and conquer the cereal industry
(Routledge, 2022-10-12)Brothers John Harvey Kellogg and William Keith Kellogg understood the importance of public health concerns, particularly those relating to constipation, and of home economics and dietetics research. The Kellogg’s Corn Flake ... -
Attitude of business and professional people of Kansas toward core curricular requirements in high schools and colleges
(Wichita State University, 1950-05) -
How to judge a book by its cover
(Wichita State University, 2022-07)Book covers publicize and sell books by portraying meaning to society. Designers know that cover image(s), color, title and author, typeface, or a combination of these components grabs the readers’ attention to further ... -
How to judge a book by its cover
(Wichita State University, 2022-04-29)INTRODUCTION: Book covers publicize and sell books by portraying meaning to society. Designers know that cover image(s), color, title and author, typeface, or a combination of these components grabs the readers' attention ... -
Representation matters: Colorism in American film: A Kent test analysis of “black” movies during the 1990-2000 and 2010-2020 decades
(Wichita State University, 2022-05)Research has found that colorism is as impactful as racism in the black community. It has also found that colorism is a important factor in the self-esteem of developing African American girls. Colorism disproportionality ... -
Serving up a slice of entrepreneurship on campus: The new Pizza Hut museum
(University of California Press, 2022-02-01)An interdisciplinary team at Wichita State University with individuals from the departments of Business, Communication, History, and Museum Studies worked with a design firm to rehabilitate the first Pizza Hut into a museum, ... -
Pride and prejudice and Country-of-origin ecological images: The influence of COO ecological image on consumer evaluation of product greenness and green claim credibility
(Routledge, 2022-03-10)The increasing consumer demand for shopping eco-friendly products online leads brands and marketers to offer more products that are claimed to be eco-friendly on online stores. However, it is very difficult for consumers ... -
Clash of civilization’s
(Wichita State University, 2021-05)This study explores the dynamic nature of Black life as it is lived in social death. Dwelling specifically on the (im)possibility of progress and reform for black people via the Breathe Act proposed by the Black Lives ... -
Communication apprehension and mindfulness: Can a negative correlation help us improve?
(Wichita State University, 2021-05)Communication skills are considered vital in the modern workplace, and in fact impact numerous aspects of a person’s life. In order to prepare students, many colleges and universities require an introductory-level communication ... -
Measuring perceived social risk of private label grocery brands by addressing the visibility concern
(Wichita State University, 2021-05)With over 115,857 traditional grocery stores and a $700 billion market, grocery shopping represents one of the most common shopping ventures for American consumers (Zeballos, 2020). Despite having several brands to choose ... -
Discrete, negative emotions as a cognitive-functional source of systematic processing, and personal relevance as a source of positive bias
(Wichita State University, 2021-05)The current study examines discrete, negative approach emotions from a cognitivefunctional perspective to test their potential as an alternate condition for heuristic processing under conditions of affirmative remedial ... -
Communication apprehension and mindfulness: Can a negative correlation help us improve?
(Wichita State University, 2021-04-02)Strong communication skills are vital in the modern workplace, and in fact impact numerous aspects of a person's life. In order to prepare students, many colleges and universities require an introductory-level communication ... -
Watch your mouth: Swearing and credibility in the classroom
(Wichita State University, 2020-05)Swearing and credibility are directly related, as credibility is the perception of an individual derived from their verbal and nonverbal communication. Credibility has a fundamental impact in the realm of education, ... -
Typeface appropriateness and its impact on wine purchase intent and brand credibility
(Wichita State University, 2020-05)Wine is big business in the United States—with over $68 billion in 2018 retail sales (Wine Institute, 2019). The U.S. boasts over 10,000 wineries, which when combined with significant imports from across the globe, create ... -
Decade of daring differences: How second wave feminism influenced Cosmopolitan, Ladies Home Journal and Redbook from 1963-1973
(Wichita State University, 2020-05)Popular media provides a window in which researchers are often able to observe shifts in societal norms in history, and women’s magazines have provided a wealth of information. This qualitative historical analysis will ... -
Generation z: A study of its workplace communication behaviors and future preferences
(Wichita State University, 2020-05)Research shows that Generation Z is the largest generation in the U.S. and will soon represent the majority of America’s economy and its workplace. Generation Z is joining the staffs of more and more companies each year ... -
Typeface appropriateness and its impact on wine purchase intent and brand credibility
(Wichita State University, 2020-05-01)Wine is big business in the United States—with over $68 billion in 2018 retail sales (Wine Institute, 2019). The U.S. boasts over 10,000 wineries, which when combined with significant imports from across the globe, create ... -
Labeled individuals: The influence of stereotypes on communication between American and Non-American students
(Wichita State University, 2020-05-01)Skin shades, gender, country of origin, accents, and even our names make a big difference in how we are perceived, welcomed, beaten up, appreciated, or degraded. All of us might have been carrying a scar of being labeled ... -
Generation Z: A study of its workplace communication behaviors and future preferences
(Wichita State University, 2020-05-01)Research shows that Generation Z is the largest generation in the U.S. and will soon represent the majority of America's economy and its workplace. Generation Z is joining the staffs of more and more companies each year ...
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