The Elliott School of Communication
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ESC Theses
Master's theses completed at the Elliott School of Communication (Fall 2005 --)
Recent Submissions
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Communication apprehension and mindfulness: Can a negative correlation help us improve?
(Wichita State University, 2021-04-02)Strong communication skills are vital in the modern workplace, and in fact impact numerous aspects of a person's life. In order to prepare students, many colleges and universities require an introductory-level communication ... -
Watch your mouth: Swearing and credibility in the classroom
(Wichita State University, 2020-05)Swearing and credibility are directly related, as credibility is the perception of an individual derived from their verbal and nonverbal communication. Credibility has a fundamental impact in the realm of education, as ... -
Typeface appropriateness and its impact on wine purchase intent and brand credibility
(Wichita State University, 2020-05)Wine is big business in the United States—with over $68 billion in 2018 retail sales (Wine Institute, 2019). The U.S. boasts over 10,000 wineries, which when combined with significant imports from across the globe, create ... -
Generation z: A study of its workplace communication behaviors and future preferences
(Wichita State University, 2020-05)Research shows that Generation Z is the largest generation in the U.S. and will soon represent the majority of America’s economy and its workplace. Generation Z is joining the staffs of more and more companies each year ... -
Decade of daring differences: How second wave feminism influenced Cosmopolitan, Ladies Home Journal and Redbook from 1963-1973
(Wichita State University, 2020-05)Popular media provides a window in which researchers are often able to observe shifts in societal norms in history, and women’s magazines have provided a wealth of information. This qualitative historical analysis will ... -
Typeface appropriateness and its impact on wine purchase intent and brand credibility
(Wichita State University, 2020-05-01)Wine is big business in the United States—with over $68 billion in 2018 retail sales (Wine Institute, 2019). The U.S. boasts over 10,000 wineries, which when combined with significant imports from across the globe, create ... -
Labeled individuals: The influence of stereotypes on communication between American and Non-American students
(Wichita State University, 2020-05-01)Skin shades, gender, country of origin, accents, and even our names make a big difference in how we are perceived, welcomed, beaten up, appreciated, or degraded. All of us might have been carrying a scar of being labeled ... -
Generation Z: A study of its workplace communication behaviors and future preferences
(Wichita State University, 2020-05-01)Research shows that Generation Z is the largest generation in the U.S. and will soon represent the majority of America's economy and its workplace. Generation Z is joining the staffs of more and more companies each year ... -
Odd bedfellows: self- and partner-enhancement in the communication of commitment
(Taylor & Francis, 2019-11-12)This research examined self- and partner-enhancement biases in the everyday communication of commitment. A total of 189 romantic heterosexual couples completed a survey measuring self- and partner-reports of the communication ... -
News across the great wall: Asian news organisations’ web strategies for the China market
(Taylor & Francis, 2019-10-29)Asians comprise more than half of the world’s online population, and China has long surpassed the U.S. as the biggest Internet market in the world. Through a series of in-depth interviews with senior managers at five ... -
Got milk: influences of packaging and symbolism on consumer buying behaviors
(Wichita State University, 2019-05)Packaging is an overlooked method of advertising that plays an important role in promoting brand image and increasing consumers’ impulse to purchase specific brands. Gaining an understanding in consumer perception allows ... -
The fake news crisis of 2016: the influence of political ideologies and news trust on news consumer "innocent sharing"
(Wichita State University, 2019-05)While journalists have shared false news for centuries, today’s crisis began in earnest in the 2016 U.S. presidential campaign. It also has become one of the world’s most polarizing buzzwords (Soll J. 2016, Seidenberg ... -
The #metoo movement and cultivation theory: a quantitative research communication study
(Wichita State University, 2019-05)Because television is an ever-present form of media, it can be accessed by anyone, anywhere, at any time. Since the 1970s, George Gerbner and other media scholars have recommended that cultivation theory be used to study ... -
Editorial: An ethnographic study: the duality of collaborated smartphone images
(Taylor & Francis, 2018-12-20)John Freeman has headed the photojournalism program at the University of Florida since joining the faculty in 1991. His research interest focuses on successful photojournalists and has been published in Visual Communications ... -
Pro-social messages and transcendence: a content analysis of Facebook reactions to Mark Zuckerberg's donation pledge
(Elsevier, 2019-02)This quantitative content analysis of over 4000 Facebook posts explores the connections between transcendence-related character strengths and emotions expressed on social media in response to Mark Zuckerberg's pledge to ... -
Nonprofit marketing to millennials: the challenge of a generation
(Wichita State University, 2018-05)As a nonprofit organization, marketing is a key part in obtaining donors and volunteers. However, nonprofit organizations have a minimal budget to spend on marketing. This means that marketers must know exactly how to ... -
From mother to daughter: passing down cultural identity
(Wichita State University, 2018-05)Individual identity is influenced by multiple cultural groups. Society at large and religious organizations are just two cultural groups that may influence individual behavior. The Christian religion is one culture many ... -
Expanded circumstances in politeness: an exploration of politeness strategies in committed relationships
(Wichita State University, 2018-05)Politeness is a communication structure that individuals utilize on a daily basis, whether consciously or subconsciously. The phenomenon of politeness has been examined in a variety of circumstances. However, current ... -
From Shahrzad to Carrie Bradshaw: identity negotiation and impression management of an Iranian woman living in the United States
(Wichita State University, 2017-07)This thesis is a qualitative autoethnography which analyzes the author's experiences as a female Iranian student in the American Midwest during a 3-year period, between 2014 to 2017. The author takes the readers through ... -
Making dad proud: daughters' perceptions of impression management and breadth and depth in communication with their fathers
(Wichita State University, 2017-07)Father-daughter communication is an understudied area of interpersonal communication research. Communication in this dyad is also reported significantly less by daughters than communication in mother-daughter relationships. ...
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