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dc.contributor.advisorChaparro, Barbara S.
dc.contributor.authorSmith, Dustin C.
dc.descriptionThesis (Ph.D.)-- Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology
dc.description.abstractMobile gaming is an emerging trend in the gaming community. Many of these games are known as "free-to-play" or "freemium". Users can play a mobile game for free, but can also purchase a large number of virtual goods within that game. A large body of literature exists that attempts to explain the behavior of people who purchase virtual goods in freeto-play games. Most of these articles spend time defining classic decision making paradigms that may apply to the virtual markets developed by game creators. Despite the number of articles that speculate on the relationship between free-to-play in-game transactions and decision making concepts, there remains an absence of literature that conducts empirical research to test these hypotheses. This dissertation examined delay, risk, and exchange rate as a function of subjective value. For the third and fourth studies, the delays and exchange rates were selected to resemble wait times and currencies that someone might experience in a free-to-play game. Results suggest that participants are less risk seeking with game-like currencies compared to United States dollars. These results explain why free-to-play gamers might be willing to make in-app purchases. Future research should iterate on these studies to investigate more patterns of free-to-play games as they relate to decision making.
dc.format.extentix, 216 pages
dc.publisherWichita State University
dc.rightsCopyright 2017 by Dustin Smith All Rights Reserved
dc.subject.lcshElectronic dissertations
dc.titleA foundation for a model of subjective value in free-to-play games

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  • Dissertations
    This collection includes Ph.D. dissertations completed at the Wichita State University Graduate School (Fall 2005 --)
  • LAS Theses and Dissertations
    Theses and dissertations completed at the College of Liberal Arts and Sciences (Fall 2005 -)
  • PSY Theses and Dissertations
    This collection consists of theses and dissertations completed at the WSU Department of Psychology.

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