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dc.contributor.authorPhan, Mikki H.
dc.contributor.authorHe, Jibo
dc.contributor.authorChaparro, Barbara S.
dc.identifier.citationPhan, Mikki H.; He, Jibo; Chaparro, Barbara S. 2015. Can you judge a video game by its cover? An exploration of subjective impressions and viewing patterns. Communications in Computer and Information Science, vol. 529:pp 690-696, Date: 21 July 2015en_US
dc.descriptionClick on the DOI link to access the article (may not be free).en_US
dc.description.abstractStudies have shown that first impressions of websites can lead to lasting opinions regarding usability and trustworthiness. However, little research has been conducted concerning first impressions of video games. In this study, 20 college-age students were asked to view and rate images of 48 game box covers after a brief exposure while their eye movement patterns were recorded. Results revealed that participants can reliably form different impressions (e.g., fun vs. boring) about certain video games based on a brief viewing of the game box cover. Analysis of eye tracking data revealed that participants viewed the front image, side title strip, and front game title the most. Relationships among the different subjective attributes (e.g., design quality, entertainment value) are reported.en_US
dc.publisherSpringer International Publishing AGen_US
dc.relation.ispartofseriesCommunications in Computer and Information Science;vol.529
dc.subjectVideo gamesen_US
dc.subjectBox coveren_US
dc.subjectGame qualityen_US
dc.subjectSubjective ratingsen_US
dc.subjectEye trackingen_US
dc.subjectEye movement patternen_US
dc.subjectFirst impressionsen_US
dc.titleCan you judge a video game by its cover? An exploration of subjective impressions and viewing patternsen_US
dc.typeConference paperen_US
dc.rights.holder© Springer International Publishing Switzerlanden_US

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