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dc.contributor.authorKim, Suk-Kyu
dc.contributor.authorPark, Jae-Ahm
dc.contributor.authorKim, Wonyoung
dc.date.accessioned2016-03-22T16:35:09Z
dc.date.available2016-03-22T16:35:09Z
dc.date.issued2016-03-03
dc.identifier.citationKim, Suk-Kyu; Park, Jae-Ahm; Kim, Wonyoung. 2016. The mediating effect of destination image on the relationship between spectator satisfaction and behavioral intentions at an international sporting event. Asia Pacific Journal of Tourism Research, vol. 21:no. 3:pp 273-292en_US
dc.identifier.issn1094-1665
dc.identifier.otherWOS:000369301300003
dc.identifier.urihttp://dx.doi.org/10.1080/10941665.2015.1048262
dc.identifier.urihttp://hdl.handle.net/10057/11962
dc.descriptionClick on the DOI link to access the article (may not be free).en_US
dc.description.abstractAlthough many previous studies have examined the effect of sporting events on destination image, relatively a limited number of studies have examined the effect of destination image on sporting events. Therefore, this study attempted to identify the mediating effect of destination image on the relationship between spectator satisfaction and behavioral intentions, including word-of-mouth (WOM) and revisit intentions, at an international sporting event, the Formula 1 Chinese Grand Prix (F-1). The results indicated that the effects of spectator satisfaction on WOM and repurchase intentions were found to be mediated by spectators' reported destination images. Destination image fully mediated the effects of visual features and accessibility satisfaction on both WOM and revisit intentions. In addition, ticket and staff satisfaction had a direct effect only on WOM intentions. In other words, there was no mediating effect of destination image on the relationship between ticket and staff satisfaction and WOM intentions.en_US
dc.language.isoen_USen_US
dc.publisherRoutledge Journals, Taylor & Francis Groupen_US
dc.relation.ispartofseriesAsia Pacific Journal of Tourism Research;v.21:no.3
dc.subjectDestination imageen_US
dc.subjectSatisfactionen_US
dc.subjectIntentionen_US
dc.subjectSporting eventen_US
dc.subjectFormula oneen_US
dc.titleThe mediating effect of destination image on the relationship between spectator satisfaction and behavioral intentions at an international sporting eventen_US
dc.typeArticleen_US
dc.rights.holder© 2016 Taylor & Francis Groupen_US


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