• Login
    View Item 
    •   Shocker Open Access Repository Home
    • Applied Studies
    • Sport Management (Sport Mgmt)
    • Sport Mgmt Research Publications
    • View Item
    •   Shocker Open Access Repository Home
    • Applied Studies
    • Sport Management (Sport Mgmt)
    • Sport Mgmt Research Publications
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The mediating effect of destination image on the relationship between spectator satisfaction and behavioral intentions at an international sporting event

    Date
    2016-03-03
    Author
    Kim, Suk-Kyu
    Park, Jae-Ahm
    Kim, Wonyoung
    Metadata
    Show full item record
    Citation
    Kim, Suk-Kyu; Park, Jae-Ahm; Kim, Wonyoung. 2016. The mediating effect of destination image on the relationship between spectator satisfaction and behavioral intentions at an international sporting event. Asia Pacific Journal of Tourism Research, vol. 21:no. 3:pp 273-292
    Abstract
    Although many previous studies have examined the effect of sporting events on destination image, relatively a limited number of studies have examined the effect of destination image on sporting events. Therefore, this study attempted to identify the mediating effect of destination image on the relationship between spectator satisfaction and behavioral intentions, including word-of-mouth (WOM) and revisit intentions, at an international sporting event, the Formula 1 Chinese Grand Prix (F-1). The results indicated that the effects of spectator satisfaction on WOM and repurchase intentions were found to be mediated by spectators' reported destination images. Destination image fully mediated the effects of visual features and accessibility satisfaction on both WOM and revisit intentions. In addition, ticket and staff satisfaction had a direct effect only on WOM intentions. In other words, there was no mediating effect of destination image on the relationship between ticket and staff satisfaction and WOM intentions.
    Description
    Click on the DOI link to access the article (may not be free).
    URI
    http://dx.doi.org/10.1080/10941665.2015.1048262
    http://hdl.handle.net/10057/11962
    Collections
    • Sport Mgmt Research Publications

    Browse

    All of Shocker Open Access RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsBy TypeThis CollectionBy Issue DateAuthorsTitlesSubjectsBy Type

    My Account

    LoginRegister

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    DSpace software copyright © 2002-2023  DuraSpace
    DSpace Express is a service operated by 
    Atmire NV