Graven images (What's in a brand?)
Farmer, James Robert
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Farmer, James Robert. 2014. Graven Images (What's in a Brand?) -- In Proceedings: 10th Annual Symposium on Graduate Research and Scholarly Projects. Wichita, Ks: Wichita State University, p. 80
The research topics most relevant to my studio art practice are branding, advertising and semiotics (the study of sign systems and their meanings). My intention is to formulate a critique of capitalist globalization that closely examines the relationship between corporate insignia and the means of commodification. I will present the research behind my large-scale paintings, in which I appropriate logos of national or multinational corporations to create images that are reminiscent of traditional Western religious imagery, thus creating analogies between globalization as proselytization and brand loyalty as faith.
Presented to the 10th Annual Symposium on Graduate Research and Scholarly Projects (GRASP) held at the Heskett Center, Wichita State University, April 25, 2014.
Research completed at Department of Art and Design, College of Fine Arts