Browsing Sport Mgmt Research Publications by Subject "Comunication"

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The organizational roles of college athletics communicators: Relationship to the usage and perceptions of social media

Stoldt, G. Clayton, 1962-; Vermillion, Mark C. (Human Kinetics, 2013)

Employing an organizational public relations (PR) roles typology, this study addressed differences in the professional use and perceptions of social media based on the primary PR roles of college athletics communicators. ...