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    • The “Vote Yea” campaign: A case study in two-way asymmetrical communication 

      Stoldt, G. Clayton, 1962-; Ratzlaff, Sarah E.; Ramolet, Alexandre (American Press, 2009-10)
      This article is a case study regarding how advocates of a sales tax proposal in support of a new sport and entertainment facility utilized the tenets of the two-way asymmetrical model to persuade voters to “vote yea.” The ...