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    • Text advertising blindness: the new banner blindness? 

      Owens, Justin W.; Chaparro, Barbara S.; Palmer, Evan M. (Usability Professionals’ Association, 2011-05)
      Banner blindness, the phenomenon of website users actively ignoring web banners, was first reported in the late 1990s. This study expands the banner blindness concept to text advertising blindness and examines the ...