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    • Rhetoric, risk, and investment: Letting the numbers speak for themselves 

      McLeod, Michael S.; Sears, Joshua B.; Chandler, Gaylen N.; Payne, G. Tyge; Brigham, Keith H. (John Wiley & Sons, Ltd, 2022-03-11)
      It is well established that words matter. Yet, there remains much that we do not understand about when and how words are best utilized in various business contexts. This study uses a mediation model to examine how investment ...