Entrepreneurial effectuation: a review and suggestions for future research
Perry, John T. Chandler, Gaylen N. Markova, Gergana
Perry, John T.
Chandler, Gaylen N.
Markova, Gergana
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2012-07
Type
Article
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Keywords
Experience sampling methodology,Over-Trust,Management
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Citation
Perry, John T., Gaylen N. Chandler and Gergana Markova. 2012. Entrepreneurial Effectuation: A Review and Suggestions for Future Research. Entrepreneurship Theory and Practice, v.36 no.4 pp. 837-861
Abstract
Effectuation represents a paradigmatic shift in the way that we understand entrepreneurship. Since its introduction, however, few researchers have attempted to empirically test
effectuation. Our purpose is to encourage effectuation research. To do so, we review the
effectuation literature and make suggestions for how to design and conduct empirically
rigorous effectuation studies consistent with the developmental state of the research
stream.
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Wiley-Blackwell
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Entrepreneurship Theory and Practice;v.36 no.4
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1042-2587