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Social interaction of users in video game live streaming: A reasoned action approach
Lee, Tristan
Lee, Tristan
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t24016_Lee.pdf
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2024-05
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This study uses the theory of reasoned action to examine the influence of social interactions among users in Video Game Live Streaming (VGLS) chat rooms on their intention to buy a subscription and send a donation to a specific streaming channel. Structural equation modeling analysis is employed to investigate the relationship between inter-user social interactions and a user's attitude and subjective norms regarding buying a subscription and sending a donation. The results show a positive correlation between inter-user social interactions and these spending behaviors, and interactions with moderators possibly playing the most significant role in shaping users' attitudes and subjective norms toward purchasing subscriptions and making donations.
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Thesis (M.A.)-- Wichita State University, College of Liberal Arts and Sciences, Elliott School of Communication
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Wichita State University
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© Copyright 2024 by Tristan Lee All Rights Reserved