A critical review of the research gaps facing service scholars
Cronin, J. Joseph, Jr. Nagel, Duane M.
Cronin, J. Joseph, Jr.
Nagel, Duane M.
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Location
Time Period
Advisors
Original Date
Digitization Date
Issue Date
2020-06-08
Type
Article
Genre
Keywords
Service research,Marketing
Subjects (LCSH)
Citation
J. Joseph Cronin Jr, Duane M. Nagel; Guest editorial. Journal of Services Marketing 19 June 2020; 34 (3): 269–277. https://doi.org/10.1108/JSM-02-2020-0065
Abstract
"In the two decades that have passed as the Journal of Services Marketing published an introspective article that assessed the direction of service research (Grove et al., 2003), the service literature has grown in both volume and impact. It seems well past time for a critical, and perhaps occasionally controversial review of the progress made in those two decades. The intent of this article is to inspire thoughtful discussion of critical issues that remain unresolved yet are likely to have a substantial influence on research undertaken in the next decade by service scholars. Our goal is to suggest that before service scholars dash off to investigate new constructs and relationships, there are a number of gaps in the service literature that deserve immediate attention as they represent critical obstacles to efforts to advance the services literature.
Table of Contents
Description
"This editorial is a prelude to the special issue on the theme of service research: a critical review and new direction."
Publisher
Emerald Publishing Limited
Journal
Journal of Services Marketing
Book Title
Series
Digital Collection
Finding Aid URL
Use and Reproduction
Archival Collection
PubMed ID
ISSN
0887-6045
2054-1651
2054-1651