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Still waiting for rewards? User entrepreneur’s reward delivery performance in crowdfunding
Oo, Pyayt P. ; Allison, Thomas H. ; Escudero, Stephanie B. ; Srivastava, Smita
Oo, Pyayt P.
Allison, Thomas H.
Escudero, Stephanie B.
Srivastava, Smita
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2026-01-27
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Article
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Keywords
Crowdfunding,Entrepreneurial finance,Motivation,User entrepreneurship
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Citation
Oo, P. P., Allison, T. H., Escudero, S. B., & Srivastava, S. (2026). Still Waiting for Rewards? User Entrepreneur’s Reward Delivery Performance in Crowdfunding. Entrepreneurship Theory and Practice, 0(0). https://doi.org/10.1177/10422587251404867
Abstract
Research on crowdfunding has largely focused on fundraising success, overlooking post-success outcomes. Drawing on Self-Determination Theory, we hypothesize that user entrepreneurs show higher intrinsic but lower extrinsic motivation than non-users, with intrinsic motivation boosting delivery performance and extrinsic motivation hindering it. Using a mixed-method approach—an exploratory qualitative study and an analysis of 322 crowdfunded ventures—we find that user entrepreneurs deliver rewards more timely than non-user entrepreneurs, and that intrinsic motivation significantly mediates this relationship, while extrinsic motivation’s mediating role is insignificant. We contribute to the user entrepreneurship and crowdfunding literatures by highlighting drivers of post-campaign success. © The Author(s) 2026. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
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This is an open access article under the CC BY license.
Publisher
SAGE Publications Ltd
Journal
Entrepreneurship Theory and Practice
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ISSN
1042-2587
