Can you judge a video game by its cover? An exploration of subjective impressions and viewing patterns
Phan, Mikki H. He, Jibo Chaparro, Barbara S.
Phan, Mikki H.
He, Jibo
Chaparro, Barbara S.
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2015
Type
Conference paper
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Keywords
Video games,Box cover,Game quality,Subjective ratings,Eye tracking,Eye movement pattern,First impressions
Subjects (LCSH)
Citation
Phan, Mikki H.; He, Jibo; Chaparro, Barbara S. 2015. Can you judge a video game by its cover? An exploration of subjective impressions and viewing patterns. Communications in Computer and Information Science, vol. 529:pp 690-696, Date: 21 July 2015
Abstract
Studies have shown that first impressions of websites can lead to lasting opinions regarding usability and trustworthiness. However, little research has been conducted concerning first impressions of video games. In this study, 20 college-age students were asked to view and rate images of 48 game box covers after a brief exposure while their eye movement patterns were recorded. Results revealed that participants can reliably form different impressions (e.g., fun vs. boring) about certain video games based on a brief viewing of the game box cover. Analysis of eye tracking data revealed that participants viewed the front image, side title strip, and front game title the most. Relationships among the different subjective attributes (e.g., design quality, entertainment value) are reported.
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Publisher
Springer International Publishing AG
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Series
Communications in Computer and Information Science;vol.529
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ISSN
1865-0929