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A discriminant analysis of perceptions of women in a tenured business role
Rappaport, A. Hackett, Donald W., 1945-
Rappaport, A.
Hackett, Donald W., 1945-
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1977
Type
Article
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Keywords
Psychology,Perception
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Citation
Rappaport, A., Hackett, D. W. (1977). A Discriminant Analysis of Perceptions of Women in a Tenured Business Role. Multivariate Experimental Clinical Research, 3(2), 75-82. https://doi.org/10.62704/10057/17418
Abstract
This study explores the effect of long term holding on stereotypes which are believed to block the advancement of women into male dominated work areas. A mail questionnaire survey produced seven-point semantic differential scale data from 60 male and 51 female respondents in Real Estate sales. Stepwise discriminant analysis was applied to perceptions of salesmen by male and female respondents and perceptions of saleswomen by male and female respondents. No significant differences in perceptions of salesmen by both groups were found. When compared with female respondents, male respondents perceived saleswomen as: a) more emotional, b) more apprehensive, c) having weaker sales technique, and d) more reserved.
Table of Contents
Description
Publisher
Wichita State University, Department of Psychology
Journal
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Series
Multivariate Experimental Clinical Research
v.3 no.2
v.3 no.2
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ISSN
0147-3964