Sport Mgmt Research Publications

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    Public relations in the sport industry
    (Human Kinetics, 2003) Stoldt, G. Clayton, 1962-; Pratt, Catherine; Jackson, Jason
    In this chapter you will learn about three primary aspects of sport public relations. First, you will learn about communication in general -- the basi skills, the general framework, and the application of those concepts to public relations practice. Second, your will learn about the most common sport public relations jobs. These jobs are in media relations, community relations, and several other areas (Jackwski, 2000; Mullin, Hardy, & Sutton, 2000). The media relations section of the chapter will include a brief overview of the relatively unique relationship between sport and the mass media. The third area discussed in this chapter focuses on community relations in sport, and the fourth section considers other public relations positions in the industry. The fifth section examines the impact of communication technology on sport, specifically the practice of sport public relations. Finally, since understanding and appreciating socially responsible behavior is a bottom-line requirement for a successful career in sport public relations, each of the sections will highlight some relevant ethical issues involved in the practice.
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    Public relations in the sport industry
    (Human Kinetics, 2007) Stoldt , G. Clayton, 1962-; Pratt, Catherine; Dittmore, Stephen W.
    Most of us who fantasized about a career in sport eventually realized that professional participation as an athlete was beyond our talents. This reality, however, did not necessarily diminish our interest in and enjoyment of sports, nor does it have to eliminate a career primarily focused on sport. Many of you might find a career in sport public relations both enjoyable and rewarding. Organized sport organizations, from small colleges to professional franchises, from YMCAs to the Olympics, need individuals who can help foster strong relationships between the organization and its most important publics (Cutlip, Center, & Broom, 1994). While in some ways public relations can be considered part of the job of every employee, a substantial number of sports administrators are employed specifically as public relations professionals. Their titles vary, but they usually include words such as media relations, community relations, information, publicity, or communication. public relations—An organizational function that fosters the development of positive relationships between the organization and its most important publics. publics—Groups of people who are affected in varied ways by an organization. In this chapter you will learn about three primary aspects of sport public relations. First, you will learn about communication in general—the basic skills, the general framework, and the application of those concepts to public relations practice. Second, you will learn about the most common sport public relations jobs. These jobs are in media relations, community relations, and several other areas (Jackowski, 2000; Mullin, Hardy, & Sutton, 2000; Stoldt, Dittmore, & Branvold, 2006).
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    College athletics communications: Evolution of the field
    (Routledge, 2013) Stoldt, G. Clayton, 1962-
    This chapter provides an overview of the field of college athletics communications. It begins with a brief history of the profession, which includes information on the establishment of the College Sport Information Directors of America (CoSIDA). This leads to a discussion of the job responsibilities professionals (for example, sports information directors) in the field typically assume and the related benefits and challenges commonly associated with such work. The chapter then moves to a discussion of how the field has changed in recent years. Topics include the impact of social media and the changing roles of practitioners as CoSIDA rebrands the profession as being comprised of "strategic communicators for college athletics."
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    Comparative analysis of college athletics programs’ websites: Name-Image-Likeness content
    (Wichita State University, 2024-05-10) Racy, Tyler
    This study is about potential variances in the presentation of NIL information on college athletic program websites across different divisions and conferences. This paper will examine the websites of member institutions from these NCAA conferences: Big 10, AAC, & MIAA.