Sport Mgmt Graduate Student Conference Papers

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    Psychological benefits of a professional sport franchise to the community
    (Wichita State University, 2017-04-28) Kim, Insub; Jones, Toryn; Kim, Wonyoung
    The defining quality of typical communities is the central focal point that unites individuals within that group. In North American society, professional sports are a prime example of centralized interests that unite and provide services to local, regional, and national communities. The purpose of this study is to investigate the relationships among perceived psychological benefits, behavioral attributes, and socio-demographic variables. To determine how a professional sports team psychologically benefits its local community, data will be collected from community residents at various places, such as professional sporting events and public areas. In order to measure the psychic income of a professional sports team on the community, a modified psychic income scale (Kim & Walker, 2012) was adopted. Findings will provide critical information to practitioners for developing public relations and community engagement strategies based on understanding perceived psychological impacts of the professional sports organization.
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    Origin of fan identity
    (Wichita State University. Graduate School, 2013-05-08) Bonsall, Julica; Willey, Sarah; Vermillion, Mark
    The purpose of this research is to identify the origin of fans' identity while analyzing levels of commitment to teams. In order to measure fan commitment, the Sport Spectator Identification Scale (SSIS) (Wann, 1993) was used. Additional questions were added to the survey instrument to measure demographics and factors most crucial for identifying the origin of team commitment. After IRB approval and informed consent, surveys with missing or skipped questions were removed resulting in a sample of more than three hundred (n=346). Initial results indicate sport fan identity is a multifaceted process involving differing motivations and origins. The factors of family, regional location and uniform color scheme appear important to many fans. Recommendations are provided to sport and physical activity practitioners.