CSD Faculty Publications
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Item The Power and influence of image and public relations in professional life(Lippincott Williams and Wilkins, 2025-01) Hull, Raymond H.[No abstract available]Item Telepractice group conversation treatment for aphasia: positive results with scope for methodological growth(Informa Healthcare, 2024-11-07) Musaji, Imran Yousuf; Smith, Rachel M.[No abstract available]Item Women's entrée into advertising through the brand test kitchen(Routledge, 2024) Parcell, Lisa; Myers, PaulAs branded food products spread in the early 1900s, advertisers began speaking directly to women shoppers. Adopting a women-advertising-to-women approach, national brands and advertising agencies hired home economics professionals and charged them with creating test kitchens to develop and test recipes, write advertising copy, correspond with consumers, and test products. They became the face and voice of brands, providing women entrée into the male-dominated advertising profession. These professional women brought an understanding of the needs of the housewife, knowledge of the emerging fields of dietetics and home economics, and a scientific approach to solving "home problems." Brand test kitchens became a symbol of trust, signifying that the product was reliable, pure, and economical. Today major food brands such as Kraft, Heinz, General Mills, and Kellogg's still maintain test kitchens to meet consumer needs, educate consumers on proper product use, and produce new branded recipes. © 2024 American Journalism Historians Association.Item Supervision of audiology students(Taylor and Francis, 2024) Smiley, Donna Fisher; Richburg, Cynthia M.Changes in clinical education for students in audiology programs throughout the United States have come about over the past 25 years. The entry-level degree for the profession of audiology has moved from a master's degree to a professional doctorate, known as the Doctor of Audiology (AuD). Doctor of Audiology programs were meant to educate students beyond the master's-level degree by adding more courses, broadening course content, and by adding significantly to the clinical experiences obtained by students entering audiology programs. © 2020 Taylor & Francis Group.Item The Nature of Professionalism(Lippincott Williams and Wilkins, 2024-01) Hull, Raymond H.