CSD Faculty Publications

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    Women's entrée into advertising through the brand test kitchen
    (Routledge, 2024) Parcell, Lisa; Myers, Paul
    As branded food products spread in the early 1900s, advertisers began speaking directly to women shoppers. Adopting a women-advertising-to-women approach, national brands and advertising agencies hired home economics professionals and charged them with creating test kitchens to develop and test recipes, write advertising copy, correspond with consumers, and test products. They became the face and voice of brands, providing women entrée into the male-dominated advertising profession. These professional women brought an understanding of the needs of the housewife, knowledge of the emerging fields of dietetics and home economics, and a scientific approach to solving "home problems." Brand test kitchens became a symbol of trust, signifying that the product was reliable, pure, and economical. Today major food brands such as Kraft, Heinz, General Mills, and Kellogg's still maintain test kitchens to meet consumer needs, educate consumers on proper product use, and produce new branded recipes. © 2024 American Journalism Historians Association.
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    Supervision of audiology students
    (Taylor and Francis, 2024) Smiley, Donna Fisher; Richburg, Cynthia M.
    Changes in clinical education for students in audiology programs throughout the United States have come about over the past 25 years. The entry-level degree for the profession of audiology has moved from a master's degree to a professional doctorate, known as the Doctor of Audiology (AuD). Doctor of Audiology programs were meant to educate students beyond the master's-level degree by adding more courses, broadening course content, and by adding significantly to the clinical experiences obtained by students entering audiology programs. © 2020 Taylor & Francis Group.
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    The Nature of Professionalism
    (Lippincott Williams and Wilkins, 2024-01) Hull, Raymond H.
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    Reliability of spectral-temporal ripple tests in children
    (American Institute of Physics, 2023-04) Kirby, Benjamin J.; Sullivan, Morgan A.
    Spectral-temporal ripple tests in both adaptive and non-adaptive versions have been proposed for use in the audiology clinic. Though these methods have been found to yield repeatable results and to be correlated with each other in adults, similar information about test performance in children is lacking. In this preliminary study, children ages 6-12 years completed two repetitions of the adaptive spectral-temporally modulated ripple test (SMRT) and non-adaptive SMRT Lite for computeRless Measurement (SLRM) test. The first and second repetitions of the SLRM were correlated. Though mean performance on the SMRT was significantly correlated with the SLRM, the first and second repetitions of the SMRT were not significantly correlated.
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    A Feasibility Study in Virtual Assessment Procedures of a Sentence-Writing Probe for Use With Intermediate-Grade Students
    (Lippincott Williams and Wilkins, 2023-10) Marble-Flint, Karissa J.; Koutsoftas, Anthony D.
    This article reports on the development and initial feasibility of virtual assessment procedures for a sentence-writing probe for remote instructional purposes with intermediate-grade students. The study included a sample of 15 intermediate-grade children. The sentence-writing probe was administered through video conferencing software, an innovation of the times, across three sessions separated by 2 weeks. Scores derived from sentence probes included total number of words, a sentence accuracy score, and a word accuracy score, which were compared across time points. Results indicated no statistically significant differences across time points for the entire sample for all measures except the total number of words at Time 2. Measures obtained from the sentence-writing probe were significantly correlated with standardized measures of oral language. Findings from this study support the proof of concept that virtual assessment procedures can be used to assess sentence-level writing in intermediate-grade students. Future directions are provided regarding the utility of remote instruction for assessment purposes, the types of scores derived from measures, and future plans to scale up the assessment for use in research studies and as a curriculum-based evaluation tool.