Browsing by Author "Xiao, Min"

Now showing items 1-1 of 1

Typeface appropriateness and its impact on wine purchase intent and brand credibility

Ottaway, Luther (Wichita State University, 2020-05-01)

Wine is big business in the United States—with over $68 billion in 2018 retail sales (Wine Institute, 2019). The U.S. boasts over 10,000 wineries, which when combined with significant imports from across the globe, create ...