Now showing items 1-4 of 4

    • Childhood obesity campaigns: a comparative analysis of media campaigns targeting general and specific audiences 

      O'Neal, Pamela K. (Wichita State University, 2010-08)
      In the past thirty years childhood obesity rates have doubled and even tripled in some age groups in the U.S. (Centers for Disease Control and Prevention, 2008). It has become so severe and affected so many children, it ...
    • The implications of gendering childhood obesity PSAs 

      O'Neal, Pamela K. (Wichita State University. Graduate School, 2010-04-23)
      The percentage of overweight and obese children is at or above 30% in 30 U.S. states. In light of this nationwide epidemic, examining messages concerning childhood obesity becomes increasingly important. One strategy ...
    • Move it and consume it: Media constructions of childhood obesity 

      O'Neal, Pamela K. (Wichita State University. Graduate School., 2008-04-25)
      Between 1980 and 2004, the number of overweight children in the U.S., ages 6 to 19, nearly tripled from 5% to 18.8% [1]. Currently there are approximately 25 million U.S. children “at risk of becoming overweight” or ...
    • Transparency and readability assessments of childhood obesity websites 

      O'Neal, Pamela K. (Wichita State University. Graduate School, 2009-05-01)
      Currently, there are over 25 million U.S. children who are overweight or obese [1 & 2]. Approximately 113 million or 80% of adult Americans regularly seek health information on the Internet [3]. Parents whose children are ...