Identifying the health conscious consumer

dc.contributor	Wichita State University. Department of Marketing & Entrepreneurship
dc.contributor.author	Kraft, FB.
dc.contributor.author	Goodell, PW.
dc.date.accessioned	2012-02-10T20:29:05Z
dc.date.available	2012-02-10T20:29:05Z
dc.date.issued	1993
dc.identifier.citation	Kraft FB, and PW Goodell. 1993. "Identifying the health conscious consumer". Journal of Health Care Marketing. 13 (3): 18-25.	en_US
dc.identifier.issn	0737-3252
dc.identifier.uri	http://hdl.handle.net/10057/4448
dc.description	Full text of this article is not available in SOAR.	en_US
dc.description.abstract	Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products and services. Those who lack a wellness orientation are identified as higher health risks and become candidates for health promotion program intervention. The authors report a new scale by which to measure the wellness-oriented lifestyle. Scale development procedures are detailed, followed by information from five studies that support its validity. The authors suggest ways health care marketers may use the Wellness Scale to segment and target potential customers and position their products and services.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Center for Management Development, John A. Walker College of Business	en_US
dc.relation.ispartofseries	Journal of Health Care Marketing;1993:, v.13, no.3
dc.title	Identifying the health conscious consumer	en_US
dc.type	Article	en_US
dc.description.version	Peer reviewed
dc.rights.holder	Copyright © 1993 John A. Walker College of Business.