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Identifying the health conscious consumer

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dc.contributor Wichita State University. Department of Marketing & Entrepreneurship
dc.contributor.author Kraft, FB.
dc.contributor.author Goodell, PW.
dc.date.accessioned 2012-02-10T20:29:05Z
dc.date.available 2012-02-10T20:29:05Z
dc.date.issued 1993
dc.identifier.citation Kraft FB, and PW Goodell. 1993. "Identifying the health conscious consumer". Journal of Health Care Marketing. 13 (3): 18-25. en_US
dc.identifier.issn 0737-3252
dc.identifier.uri http://hdl.handle.net/10057/4448
dc.description Full text of this article is not available in SOAR. en_US
dc.description.abstract Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products and services. Those who lack a wellness orientation are identified as higher health risks and become candidates for health promotion program intervention. The authors report a new scale by which to measure the wellness-oriented lifestyle. Scale development procedures are detailed, followed by information from five studies that support its validity. The authors suggest ways health care marketers may use the Wellness Scale to segment and target potential customers and position their products and services. en_US
dc.language.iso en_US en_US
dc.publisher Center for Management Development, John A. Walker College of Business en_US
dc.relation.ispartofseries Journal of Health Care Marketing;1993:, v.13, no.3
dc.title Identifying the health conscious consumer en_US
dc.type Article en_US
dc.description.version Peer reviewed
dc.rights.holder Copyright © 1993 John A. Walker College of Business.

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