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dc.contributorWichita State University. Department of Marketing & Entrepreneurship
dc.contributor.authorKraft, FB.
dc.contributor.authorGoodell, PW.
dc.date.accessioned2012-02-10T20:29:05Z
dc.date.available2012-02-10T20:29:05Z
dc.date.issued1993
dc.identifier.citationKraft FB, and PW Goodell. 1993. "Identifying the health conscious consumer". Journal of Health Care Marketing. 13 (3): 18-25.en_US
dc.identifier.issn0737-3252
dc.identifier.urihttp://hdl.handle.net/10057/4448
dc.descriptionFull text of this article is not available in SOAR.en_US
dc.description.abstractIndividuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products and services. Those who lack a wellness orientation are identified as higher health risks and become candidates for health promotion program intervention. The authors report a new scale by which to measure the wellness-oriented lifestyle. Scale development procedures are detailed, followed by information from five studies that support its validity. The authors suggest ways health care marketers may use the Wellness Scale to segment and target potential customers and position their products and services.en_US
dc.language.isoen_USen_US
dc.publisherCenter for Management Development, John A. Walker College of Businessen_US
dc.relation.ispartofseriesJournal of Health Care Marketing;1993:, v.13, no.3
dc.titleIdentifying the health conscious consumeren_US
dc.typeArticleen_US
dc.description.versionPeer reviewed
dc.rights.holderCopyright © 1993 John A. Walker College of Business.


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