Browsing Marketing & Entrepreneurship by Title

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Browsing Marketing & Entrepreneurship by Title

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  • Claycomb, Cindy; Headley, Dean E. (EMERALD GROUP PUBLISHING LIMITED, 2013)
    Purpose - Public smoking bans are becoming more prevalent, but not without controversy. Consumer attitudes about the effectiveness of service provider imposed smoking/nonsmoking separation have changed. Arguments against ...
  • Kraft, FB.; Goodell, PW. (Center for Management Development, John A. Walker College of Business, 1993)
    Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products ...
  • Bowen, Brent D.; Bowen, Erin E.; Headley, Dean E.; Küçükönal, Hatice; Wildt, Clay T. (Elsevier, 2013-04-03)
    Leadership effectiveness in high-consequence industries has more than a bottom-line fiscal impact; it is linked to critical issues of human safety. Performance, productivity and overall quality of service have to be managed ...
  • Headley, Dean E.; Miller, Stephen J. (Center for Management Development, John A. Walker College of Business, 1993)
    The authors adapt the SERVQUAL scale for medical care services and examine it for reliability, dimensionality, and validity in a primary care clinic setting. In addition, they explore the possibility of a link between ...
    Purpose - This "viewpoint" article aims to chronicle the history and evolution of the Journal of Services Marketing from 1987 through 2011, from the vantage point of Professor Charles L. Martin, who served on the journal's ...

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