Rightly sore subscribers: where libraries are going wrong with RSS
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Blackburn, Gemma., Walker, Mary. Rightly sore subscribers: where libraries are going wrong with RSS. In: Brick & Click Libraries: Proceedings of an Academic Library Symposium. Maryville: Northwest Missouri State University, 2008, p. 79-85.
During the past several years a lot of attention has been given to RSS feeds and how this syndicating technology can be used to channel information to library patrons. Libraries can certainly benefit from the power of this technology, but are they currently using RSS to its full potential? When Wichita State University first began to explore the option of using RSS we took a look at the trends of RSS users to help optimize our services, and we were surprised by what we found. RSS has been an elusive technology with a rough beginning that has scared off those that are less technologically oriented. It has been difficult to accurately assess those who are using RSS because many don't even know they are using it and because of this libraries have been unable to tell how useful their RSS services really are and how best to present and promote them. By looking at the trends of internet users in regards to RSS and how this technology has been approached by libraries in the past it is likely that most services have been underused simply because of a disconnect between library and user. This session will explore the possible reasons why RSS has not taken off as well as predicted, and some ideas are presented on how libraries can use RSS feeds to inform their clients of new products, current programs, and services offered while keeping the user in mind. We will also provide links to resources that will help the audience build and manage RSS feeds for their libraries.
PowerPoint was presented on November 7, 2008 in Maryville, MO at the Brick & Click conference. The paper was published in the conference proceedings and electronically in ERIC.