James Bond's allure: a semiotic analysis of 007 movie posters
Shen Tao. (2012). James Bond's Allure: A Semiotic Analysis of 007 Movie Posters. -- In Proceedings: 8th Annual Symposium: Graduate Research and Scholarly Projects. Wichita, KS: Wichita State University, p.124
The history of Hollywood films in the spy genre has been indelibly marked by the 22 films based on Ian Fleming's 007 novels. The research uses qualitative semiotic analysis to identify how signs of all sorts, which appeared in the posters of all 22 official James Bond films, changed from 1960s to the first decade of the 21st century. The research will focus on signs such as actor's and actress' costumes, weapons, poses, titles and other written materials and backgrounds. By the study of all signs in the poster, the research attempts to locate the elements in 007 film posters that attracted audience and made the 007 series films one of the most successful series films ever produced in film industry.
Paper presented to the 8th Annual Symposium on Graduate Research and Scholarly Projects (GRASP) held at the Marcus Welcome Center, Wichita State University, April 18, 2012.
Research completed at the Elliott School of Communication, Fairmount College of Liberal Arts and Sciences