Leadership and persuasion through social media to generate positive community change
In the last decade, social media platforms have emerged to provide individuals and organizations with unprecedented access to each other and the rest of the world. The potential for influencing positive community change through the use of these platforms is great. However, despite this potential for change, the process of persuasion and behavior change through social media is complex. The purpose of this research was to provide a broad overview of how success in influencing behavior change might be achieved. This was done through an analysis of intensive interviews with individuals who have had extensive experience working with social media platforms and success at creating positive community change through these platforms. Results were combined into eight categories which were broken down in to more specific themes and sub themes to provide a better understanding of success in using social media to generate positive community change.
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology