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The response of an elderly audience to nutrition education articles in a newspaper for seniors

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dc.contributor.author Weiss, Edward H.
dc.contributor.author Davis, Charles H.
dc.date.accessioned 2012-03-22T15:26:50Z
dc.date.available 2012-03-22T15:26:50Z
dc.date.issued 1985-12
dc.identifier.citation Weiss, Edward H. and Charles H., Davis.1985.The response of an elderly audience to nutrition education articles in a newspaper for seniors. Journal of Nutrition Education, Volume 17, Issue 5, December 1985, Pages 197-202 en_US
dc.identifier.issn 0022-3182
dc.identifier.uri http://hdl.handle.net/10057/4919
dc.identifier.uri http://dx.doi.org/10.1016/S0022-3182(85)80126-6
dc.description Click on the DOI link below to access the article (may not be free). en_US
dc.description.abstract This study monitored a nutrition education project that sought to provide accurate, understandable nutrition information to senior citizens by publishing articles in a free monthly newspaper that is targeted and distributed to an elderly audience in south central Kansas. Recipients of the newspaper are 60 years of age or older. Using a systematic sampling procedure from a random start, we obtained a sample of the newspaper's readership from the total readership of 38,000. In conducting telephone interviews with our sample population (n = 297), we obtained the following information: Nutrition articles attracted many readers (68.4% read at least one of five monthly articles); of those that reported reading the article(s), 25.7% also reported changing their eating or food-buying habits as a result of the articles; the three most frequently used sources of nutrition information were physicians, newspapers, and books/magazines; and a majority (75.0%) of the sample felt food choices were limited by income. This study demonstrated that a “senior” newspaper that provides nutrition information targeted to an elderly audience can develop a substantial readership while providing nutrition information that can influence reported eating and food-buying behaviors. en_US
dc.language.iso en_US en_US
dc.publisher Elsevier en_US
dc.relation.ispartofseries Journal of Nutrition Education;1985:, v.17, no.5
dc.title The response of an elderly audience to nutrition education articles in a newspaper for seniors en_US
dc.type Article en_US
dc.description.version Peer reviewed article
dc.rights.holder Copyright © 1985 Society for Nutrition Education and Behavior

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