Adolescents' perceptions of print cigarette advertising: a case for counteradvertising

dc.contributor	Wichita State University. Elliott School of Communication
dc.contributor.author	Hawkins, Katherine
dc.contributor.author	Hane, Audrey Curtis
dc.date.accessioned	2012-02-10T19:49:02Z
dc.date.available	2012-02-10T19:49:02Z
dc.date.issued	2000-01
dc.identifier.citation	Hawkins, Katherine, and Audrey Curtis Hane. 2000. "Adolescents' Perceptions of Print Cigarette Advertising: A Case for Counteradvertising". Journal of Health Communication. 5 (1): 83-96.	en_US
dc.identifier.issn	1081-0730
dc.identifier.issn	1087-0415
dc.identifier.uri	http://hdl.handle.net/10057/4445
dc.identifier.uri	http://dx.doi.org/10.1080/108107300126786
dc.description	Click on the DOI link below to access the article (may not be free).	en_US
dc.description.abstract	Cigarette smoking is a major preventable cause of serious chronic disease. The majority of smokers begin smoking during their adolescent years. Print cigarette advertising plays an influential role in encouraging young people to smoke. Eight hundred and forty-three middle/junior high-school-aged students from a large midwestern metropolitan area participated in this study of adolescents' recognition of and belief in messages associated with print cigarette advertising. Results indicated no significant difference between smokers and nonsmokers in their recognition of messages associated with print cigarette advertising. However, smokers and nonsmokers differed significantly in the degree to which they believed the messages communicated by print cigarette advertising. Consistent with social cognitive theory, students who smoke at least occasionally were more likely to believe messages conveyed by print cigarette ads than were students who had never smoked. Implications of these findings for research and practice are discussed, including specification of guidelines for effective counteradvertising.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Taylor & Francis	en_US
dc.relation.ispartofseries	Journal of Health Communication;2000:, v.5, no.1
dc.title	Adolescents' perceptions of print cigarette advertising: a case for counteradvertising	en_US
dc.type	Article	en_US
dc.description.version	Peer reviewed
dc.rights.holder	Copyright © 2000 Taylor & Francis