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Browsing M&E Research Publications by Title

Browsing M&E Research Publications by Title

Now showing items 1-4 of 4

Identifying the health conscious consumer

Kraft, FB.; Goodell, PW. (Center for Management Development, John A. Walker College of Business, 1993)

Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products ...
An Innovative Leadership Effectiveness Measure: Applied Analytic Indicators of High-Consequence Industry Performance

Bowen, Brent D.; Bowen, Erin E.; Headley, Dean E.; Küçükönal, Hatice; Wildt, Clay T. (Elsevier, 2013-04-03)

Leadership effectiveness in high-consequence industries has more than a bottom-line fiscal impact; it is linked to critical issues of human safety. Performance, productivity and overall quality of service have to be managed ...
Measuring service quality and its relationship to future consumer behavior

Headley, Dean E.; Miller, Stephen J. (Center for Management Development, John A. Walker College of Business, 1993)

The authors adapt the SERVQUAL scale for medical care services and examine it for reliability, dimensionality, and validity in a primary care clinic setting. In addition, they explore the possibility of a link between ...
A quarter of a century: reflections of the first 25 years of the Journal of Services Marketing

Martin, Charles L. (EMERALD GROUP PUBLISHING LIMITED, 2012)

Purpose - This "viewpoint" article aims to chronicle the history and evolution of the Journal of Services Marketing from 1987 through 2011, from the vantage point of Professor Charles L. Martin, who served on the journal's ...