A joking matter: sociolinguistics at work within Southwest Airlines

dc.contributor.author	Plested, Valerie A.
dc.date.accessioned	2008-12-18T03:18:19Z
dc.date.available	2008-12-18T03:18:19Z
dc.date.issued	1998
dc.identifier.citation	Plested, Valerie A. (1998). A joking matter: sociolinguistics at work within Southwest Airlines. -- Lambda Alpha Journal, v.28, p.10-15.	en
dc.identifier.issn	0047-3928
dc.identifier.uri	http://hdl.handle.net/10057/1867
dc.description.abstract	The purpose of this project is to detennine how the clients of Southwest Airlines react to its use of language, how it functions to create an atmosphere ofcommunity or friendliness with the airline, and explore the implications of the ritual state engendered. For the purposes ofthis paper, a joke may be defined as by Random House (1993, p.1033) as "something said or done to provoke laughter or cause amusement, as a witticism, a short and amusing anecdote, or a prankish act" with the qualification that additional humor is implied through the irreverence atypical for the environment in which it occurs. The incongruity between the humor and the setting is important, because it is at this juncture that they meet where Southwest Airlines succeeds in generating a different operating environment.	en
dc.format.extent	47504 bytes
dc.format.mimetype	application/pdf
dc.language	English (United States)	en
dc.language.iso	en_US	en
dc.publisher	Wichita State University. Dept. of Anthropology	en
dc.relation.ispartofseries	LAJ	en
dc.relation.ispartofseries	v.28	en
dc.subject	Southwest airlines	en
dc.subject	Sociolinguistics	en
dc.subject	Flying	en
dc.subject	Jokes	en
dc.subject	Humor	en
dc.subject	Travel experience	en
dc.title	A joking matter: sociolinguistics at work within Southwest Airlines	en
dc.type	Article	en