Appropriate maintenance can prolong the life of an asset and prevent costly breakdowns that may result in lost production, failed shipping schedules and a decline in customer satisfaction. The goal of this study was to present a comprehensive framework that utilises sustainability metrics based on social, environmental and economic criteria to select an appropriate maintenance strategy among a variety of maintenance strategy alternatives, such as preventive, failure-based, reliability-centred, condition-based and total productive maintenance strategies, for a manufacturing company. The sustainability-based approach may significantly influence the personnel, energy, material and the overall costs in a company. In the first step of this paper, a sustainability-based decision-making structure is proposed for the maintenance strategy selection problem applying the concept of factor analysis to determine the leading factors in each of the sustainability pillars. In the next step, a fuzzy VIKOR framework is used to select the most appropriate maintenance strategy. The provided approach is illustrated using a manufacturing industry case study.