Now showing items 1-2 of 2

  • Investigating contributions of eye-tracking to website usability testing 

    Russell, Mark C. (2005-05)
    Research applying eye-tracking to usability testing is increasing in popularity. A great deal of data can be obtained with eye-tracking, but there is little guidance as to how eye-movement data can be used in software ...
  • Text advertising blindness: the new banner blindness? 

    Owens, Justin W.; Chaparro, Barbara S.; Palmer, Evan M. (Usability Professionals’ Association, 2011-05)
    Banner blindness, the phenomenon of website users actively ignoring web banners, was first reported in the late 1990s. This study expands the banner blindness concept to text advertising blindness and examines the ...